Our Message: We Believe you…

Core Values

Survivor-Centred Empowerment

We prioritise the voices, experiences, and leadership of survivors, supporting them to reclaim power and drive their own paths to healing and justice.

Trauma-Informed Practice

We integrate trauma-informed principles into all aspects of our work — ensuring safety, trustworthiness, collaboration, and choice in everything we do.

Courageous Advocacy

We speak truth to power, challenge systems that enable coercive control and abuse, and advocate relentlessly for systemic change.

Voice and Agency

We believe every person has the right to be heard, believed, and supported in making informed decisions about their lives.

Integrity and Accountability

We operate with transparency, honesty, and ethical responsibility — holding ourselves and systems accountable for meaningful change.

Compassion and Resilience

We approach our work and each person with empathy, while fostering hope, strength, and long-term resilience for survivors and communities.

Collaborative Partnership

We build strong alliances with survivors, organisations, professionals, and communities to create more effective, coordinated responses to coercive control.

Mission

Systematic Change

Campaign against harmful psychiatric practices, misdiagnosis, and institutional failures that silence victims and perpetuate cycles of control.

Recognise Trauma as the Root Cause

We campaign for the use of trauma-informed practice of many distress symptoms (e.g., anxiety, depression, dissociation) rather than inherent "mental illness."

Non-Pathologising, Survivor-Centred Support

Coercive control can live in the mind and body for years after the abuse is over, suppressed. Symptoms associated with trauma can be managed holistically, given the right tools.

Awareness

To provide insight to those who are undergoing coercive control and help people become aware of the hidden harm.